CGI Campaign Portfolio — McDonald's, Kurkure, and Lakmé
When a Video Became the Campaign
CGI Advertising
Project Overview
The Brief
Three brands, three different moments — a national celebration (McDonald's Republic Day), a new product entering a crowded snacking category (Kurkure Puffcorn), and a beauty collection launch needing instant cultural buzz (Lakmé Glitterati). Each needed a hero video that could do more than run as a standard ad — something built to travel, get shared, and dominate feeds without a media budget doing all the heavy lifting.
The Approach
Across all three, I managed the campaign end-to-end — from initial concept and script/storyboard development, through client servicing to align creative direction with brand teams, to coordinating production and running point on the video shoot itself. CGI projects gave us full creative control to build visuals that felt larger-than-life, exaggerated, and scroll-stopping in a way live footage couldn't match on the same timelines and budgets.
The Solution
McDonald's Republic Day — a CGI video built around national pride, spotlighting McDonald's Republic Day offer to tie the celebratory mood directly to the brand's value proposition.
Kurkure Puffcorn — a launch film introducing a new product into a competitive snacking market, using CGI to make the product itself the star of the launch.
Lakmé Glitterati Collection — a CGI-led beauty launch built around the glitter-forward identity of the Glitterati Collection, designed for immediate relevance and shareability within the first 24 hours.
My Role
Concept development , Script & storyboard , Client servicing ·,Production coordination , Video shoot