I'm Ashi — a Creative Strategist and Project Manager with 4+ years of experience building end-to-end AR, VR, and AI-powered experiential campaigns for brands like Nestlé, Unilever, Mondelez, L'Oréal, ITC, Britannia, McDonald's, and Maruti Suzuki.

I sit at the intersection of strategy and execution — from spotting the human insight that anchors a concept, to writing the pitch deck that sells it, to coordinating cross-functional teams to actually ship it on time. Over the years I've led 20+ immersive campaigns spanning AR, CGI, GenAI, and hyper-casual games, with results that have included 92% CTA click rates, 169M+ campaign views, and engagement times well above industry benchmarks.

I care about making emerging tech feel human — not impressive for its own sake, but genuinely useful in how people experience a brand. Outside campaign briefs, I'm always exploring how AI is reshaping creative work, and how to keep the ideas at the center of it.