I'm Ashi — a Creative Strategist and Project Lead with 4+ years of experience building brand communication, campaigns and consumer experiences across FMCG, Automotive, QSR, Beauty and Education.

I work across the full journey of a brand challenge from understanding the consumer and business problem, developing the strategy and creative direction, shaping campaign ideas and communication, to managing stakeholders, teams and execution.

My experience spans brand strategy, integrated marketing campaigns, creative concepting, consumer engagement, product launches, content and digital experiences, with brands including Maruti Suzuki, Nestlé, ITC, McDonald's, Britannia, Mondelez, Unilever and L'Oréal.

I've worked across 20+ campaigns and projects, delivering outcomes including 169M+ campaign views, a 92% CTA click rate, 30+ AI-powered content assets and ₹50L+ project delivery. My role has often involved bringing together creative, strategy, technology and cross-functional teams to move an idea from brief to execution.

I also bring hands-on experience with AI, AR, VR and interactive experiences, using emerging technology as a tool to solve brand and communication challenges — from AI-powered product experiences to immersive consumer campaigns.

My strength is connecting the dots between the brand objective, the consumer insight, the creative idea and the execution needed to make it happen.