Project Overview

The Brief
Colgate India wanted to meet retail consumers exactly where buying decisions happen — at POSM displays and in-store kiosks , to promote the Visible White O2 range. The brand had three ask : drive product trials, reward consumers with brand gift hampers, and capture first-party consumer data, all inside one seamless in-store moment.

The Insight
People don't trial a whitening product on faith — they trial it when they can see the result on themselves. Colgate's promise was "whiter teeth in 3 days," but a shelf display can't show that. The question became: how do we make a brand claim feel real and personal, right at the point of purchase?

The Approach
Rather than a static demo, I looked at how AI and AR could simulate that outcome live on the consumer's own face, in real time. That shifted the kiosk from a passive touchpoint into an active, personalized moment , not "trust the claim," but "see it happen to you."

The Solution
We built a virtual teeth-whitening trial using AI and AR, deployed directly on in-store kiosks via a QR code . There was no requirement of any sort of app installation , just the simple QR code scan and people could experience Consumers could instantly preview a simulated whitening effect on their own smile — bringing the "whiter teeth in 3 days" promise to life before they'd even picked up the product. After the trial, users were invited to submit their details for a shot at a grand gift hamper, turning the experience into a frictionless, first-party data-capture flow tied to genuine brand engagement.

My Role
Creative strategy , Concept development , Client servicing , Project Delivery

Impact
Deployed in 200+ MT stores
150K+ participations to date